The Garnacha collection was conceived as a homage to Mexican street food, and the overflowing cultural significance of eating tacos, and food in general, on the street, basking under the overwhelming diversity of the street food culture in the Mexican landscape.

The experience of eating at an improvised food stand on the side of a road is one that has been enjoyed by every inhabitant of the country. Its culture and undeniable taste has transcended social norms, causing it to be loved by everyone, regardless of genders, socioeconomic status and race, it not only represents food and culture, but community and the way it's created through the most primal characteristics shared by humans, the senses.

 

Through the re-contextualization of each of the sensorial triggers in the experience, we reflect on the highly utilitarian nature of the objects present on a street food stand, and try to distill the experience to its most basic expression, designing four objects, each one reflecting on the four stages of the street food experience that were synthesized after arduous field investigation: Captivate, Contain, Prepare and Consume.

 

By using human sensorial characteristics as the main driver to abstract the each of the stages of the street food experience, and the way each one is stimulated particularly by different triggers, the collection tries to communicate feelings in a way that transcends barriers and differences that have long been in place, to the greater number.

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Mon has been showcased at:

/ 2022. Emergente - ZsONAMACO Diseño, Mexico City.

/ 2021. Inédito - Design Week Mexico, Mexico City